Business Plans are tools to help organizations get started. They define what the organization is, how it will operate and estimate what it expects to accomplish. They are often a basic requirement of those seeking to invest in the organization.
Strategic Plans are tools that organizations use to set direction, take advantage of opportunities, thwart threats, shore up weaknesses, and capitalize on strengths. They are used to grow, to better manage growth, and to cut back when necessary. This form of planning gives organizations an opportunity to control their own fate, rather than simply reacting to what occurs inside and outside of the organization.
Operations Plans and Process Improvement Plans are normally driven by an overall Strategic Planning effort. This area of planning is designed to improve efficiency and effectiveness, resulting in better management of costs.
Information Systems Plans are also typically driven by a Strategic Plan. Effective Information Systems can improve efficiency, assist the control and evaluation of activity, identify opportunity, and even create competitive advantage.
Marketing Plans too are driven by a Strategic Plan that has identified the need and general direction for growth. Effective marketing plans include segmentation, targeting and positioning of products and services, supported by strong branding efforts.
Research: Understanding both the external and internal environments in which organizations operate forms the critical platform for any planning initiative and can create competitive advantage.
Plan Implementation. Too many good plans fail because of poor implementation. SSC can show you how to get plans off the ground and incorporated into every day operations.
Education and Training: SSC can provide the background and skills necessary to execute each phase of the strategic management process. See also SSC's program of executive seminars.